Two announcements about bloggers crossing the borders of the mainstream media caught my eye this week.
One is the launch today of BlogBurst, a blog syndication service that feeds selected blog content to newspaper publishers to incorporate into their online sites or print editions.
The Washington Post, San Francisco Chronicle, Houston Chronicle, San Antonio Express, Austin American-Statesman, and the Gannett Co. have signed up for an initial trial with blog content in five topical areas: travel; women's issues; technology & gadgets; food & entertainment; and local news.
Eric Auchard of Reuters reports that BlogBurst staff members review and edit blogs before offering them to participating newspapers. "Everything that flows on to publishers' sites they have the opportunity to bless and to put a unique spin on while giving them the quality levels they are looking for," Dave Panos, CEO of Pluck Corp. (BlogBurst's parent), told Auchard.
In another development, online news aggregator LexisNexis announced it would be adding full text blog content in partnership with Newstext and its Blog on Demand service. The content, licensed, tagged, and routed by Newstext, will cover such categories as art, career, economics, environment, finance, food, health, law, and others, according to the announcement.
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