CDC Webcast: Health Communication, Marketing, and Media

Selected Webcasts from the Centers for Disease Control and Prevention's first National Conference on Health Communication, Marketing, and Media are now available online.

The conference, held in Atlanta August 29th-30th, was designed "to provide a scientific and professional forum for researchers and practitioners to share insights, research findings, and best practices to advance the fields of health communication, marketing and media."

The following programs can be viewed from the CDC Web site.

Opening Plenary: Understanding Customers/Consumers

• Using Metaphor to Understand and Communicate to Your Audiences
  Mary Beth Jowers, Managing Director of Olson Zaltman Associates

• Self-Invention and Self-Care: A Yankelovich MONITOR Perspective on Understanding Health Consumers In the Emerging Era of Consumer Empowerment
  Dr. J. Walker Smith, President of Yankelovich, Inc.

Special Keynote Presentation: Dr. Jeff French

• Applying Social Marketing Strategically: Lessons from England
  Dr. Jeff French, Director of the National Social Marketing Centre in London, England

Closing Plenary: Reaching Customers/Consumers

• Health Communication Challenges in the Digital World
  Speaker: Dr. Esther Thorson, Professor and Associate Dean for Graduate Studies, Director of Research, Reynolds Journalism Institute, University of Missouri – Columbia

• Developing a Collaborative Distribution Channels Strategy
  Speaker: Dr. Robert Spekman, Tayloe Murphy Professor of Business Administration, Darden School of Business, University of Virginia