Monday, October 23, 2006

TV Commercials in Vanderbilt Television News Archive

(From Books & Bytes in Major Mail)
Some of you may know the database Vanderbilt Television News Archive as a source for streaming video of CNN news broadcasts back to the mid-1990s. But did you know that you can also use this source to get video of TV commercials -- at least those that were shown on CNN -- from the last 10 years?

Here's a page with links to some examples.

The commercials in these examples, and others, can be valuable in advertising, rhetoric, mass media, and other classes that look at the use, role, and impact of advertising in American society.

To find more, go to Vanderbilt Television News Archive (you can also select it from the Online Databases page). Then:

  1. Click on the Enter TV News Search button
  2. Go to Advanced Search
  3. Change the All Networks drop-down menu to CNN Only
  4. Uncheck the News Content box
  5. Enter the name of a company or product and hit Search.

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