The report, "If It Catches My Eye: An Exploration of Online News Experiences of Teenagers," is based on a study of 65 Chicago-area teens conducted last year. Among its findings:
- *Teens are not interested enough to go out of their way for "serious" news. So whatever news pops up in front of them when they turn on their computers – usually the large Internet portals and news aggregators – is what they see.
- *At the same time, teens are "interestable." They will look at many different kinds of news online if it captures their attention – with subjects that interest them, video, pictures, the right topics, humorous and weird news and new things.
- *News organizations should listen to teens and actively develop new products, campaigns and initiatives aimed at attracting teens to the news, “catching the eye" and then deepening their interest by focusing on subjects teens are most interested in, providing the features and functionalities they like, and building on their interest in humor.
- *News content should be placed on sites where teens spend their time.
- *Programs should be developed to decrease teens' angst about the news.
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