"Video Snacking": Prime Time on the Web

"In cubicles across the country, lunchtime has become the new prime time," reports the New York Times, and content producers and advertisers are taking notice.

Office workers frequently spend at least part of their lunch hour watching short videos -- "video snacking" -- and while this midday spike is not new, according to the Times, the response of media companies is new.

The article describes how media organizations, including CNN, NBC, local television stations and newspapers, and others, are creating programming specifically targeted at the lunchtime Web crowd. Advertisers and marketers are paying attention too, with some reporting that "consumers are up to 30 percent more likely to make a purchase after viewing an advertisement at lunchtime than at other times of the day."